Trade Marketing in Distribution

The bridge between sales and marketing

Trade marketing focuses on pushing the product through distribution channels (distributor, wholesaler, outlet) rather than at the end consumer directly. Its goal: the product arrives, is displayed and sold in every channel.

Its core tools

• Offers and incentives aimed at channels.
• POS support with materials and execution.
• Loyalty programs for retailers and distributors.
• Alignment between sales and marketing teams.

Measurement guides spending

Every trade investment must be measured by its impact on channel sales. Field data reveals which offers and channels deserve expansion, making your trade spend smart.

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